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D46A, Fourth Floor, 6th Cross,
Thillai Nagar East Extn., Trichy, India
mail@internest.agency
Ph: +91 97897 74946
Work Inquiries
rajesh@internest.agency
Ph: +91 97517 66066

Driving Website Traffic & Leads for HBS

  • Design

    Website Design

  • Client

    HBS

Introduction

During the unplanned outbreak of COVID-19, the higher education industry has drastically changed and made institutions go digital. Instead of stopping your marketing efforts, shift to pandemic-themed advertising and highlight your school’s strengths to attract candidates looking for a new opportunity.

Hallmark Business School earned 75 admissions during this COVID period with Internest Agency as a digital marketing partner.

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Increase in website traffic
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Increase in website traffic from Social Media

About Hallmark Business School

A standalone B-School which has the recognition of providing Quality Management Education from 2008 in Trichy. HBS offers two years full-time MBA programme in a highly inspiring learning environment with a blend of competent faculty and empowering culture that fosters holistic development, autonomy, tech-enabled learning, ubiquitous knowledge access, the scope for knowledge synthesis and industry integration.

The Challenges

HBS’s priority is to boost awareness of their Education practice, to drive admission leads for the upcoming academic year & to reach undergraduates from the southern region of Tamil Nadu through digital marketing channels. However, our team found that there are some shortcomings to be covered before creating a digital marketing strategy. After making up these basic requirements, we also accessed our client’s previous digital marketing data to gain helpful insights to launch our campaign.

Our Solutions

Internest offered them end to end digital marketing service including website design, content writing, search marketing and social media marketing. We started to analyze websites and discovered several conversion points to be updated in terms of the SEO to increase rankings + gaining potential leads.

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Website Design
Internest makes sure that our website-led solutions are relevant to your Institute. Firstly, we want to get to know you, your goals, everything you stand for and what we can customize for you. Alongside our in-house web designers and developers, our team works closely with SEO specialists, copywriters in tailoring their skills to provide futuristic solutions.
Landing Page Design and Content Writing
Our goals are crystal clear to bring the right prospect to Hallmark Business School and help them build a better career in the best b-school in Trichy. We curated the landing page, content writing with prioritizing the needs of the applicant like an intro about HBS, contact form, about HBS, life at HBS, Placement opportunity and benefits.
Social Media Marketing
On Social Media, our team underwent tweaks on their official page on Facebook, Instagram, LinkedIn, Pinterest for profile completeness and relook. These recommended changes lead to progress in our next step, that is to launch a Social Media Campaign.

Paid Ads

Reach Campaign

We kickstarted the admission campaign with reach as an objective, this leads us to get 900+ website traffic from Facebook through video creatives. Furthermore, within 10 days, the brand gained
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Paid Ads

Traffic Campaign

Next up is to create ads to increase the traffic for Landing Page. Hence, we created the campaign boosting Landing Page Views.
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Leads

Paid Ads

Lead Campaign

The final step will be gaining potential leads via Lead Generations ad campaign. Our results are
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