If you own a website you probably know all the hype about SEO and why people focus so much on SEO practices. SEO stands for Search Engine Optimization and it is the practice of building your online content in a way that will increase the visibility of your webpage. A website which follows good SEO practices gets a higher search score and appears at a higher rank on the result pages.
SEO brings three main benefits to your website:
- Quality of traffic to a website
It brings people who are actually interested in your web content.
- Quantity or traffic
It helps you get a high SEO score. Higher your SEO rank, the more traffic you get.
- Organic results
Organic traffic is the natural traffic that you get for which you do not need to pay Google.
Here are 10 SEO tips you should consider for your website:
Backlinks are external links, present on other websites, which link them back to your website. They generate organic traffic for your website and help raise your website’s ranking. The number of quality backlinks that a website has, the more ranking it gets on search engines. This is because backlinks indicate the popularity and the relevancy of the content present on it.
However, if irrelevant and unrelated websites are found linked to your’s through backlinks, they are called bad backlinks. These types of links must be avoided, as they lower the relevance of the website, making it rank lower on search engines!
2. Keyword Rich
One of the most important parts of SEO is keywords. You should choose your keywords wisely and strategically in such a way that they are relevant to your topic. However, it should be made sure that your content is keyword rich without being crammed with keywords.
The way the keywords placed can also make a lot of difference to your SERP ranking! Therefore, the best way to use the keywords efficiently is by including them in headings, subheadings, meta-description tag, URLs, links, body of the content, and image.
If your content is rich with keywords, which people are most likely to search for, then your website will get a higher ranking in SERP. This is because when browsers search for a particular set of keywords, your website will be one of the top most relevant results available.
3. Speed of Pages
Enhanced user experience is one of the reasons why SEO is considered to be so important by search engines. This is why one of the factors that affect a website’s SEO ranking is the time it takes to load in a desktop. However, recently, the page load time of the website in mobile devices has also started affecting their SEO rankings.
The aim of keeping your page speed as optimal as possible is to deliver the best and the most efficient UX to the users. This is why, it is important to keep your website’s load time very lows, so as to score a higher SEO rank.
4. Compatibility is the Key
Google ranks your website on the basis of how compatible your website is across different devices and even browsers. If your website is mobile responsive and runs on various different platforms, it makes you eligible for ranking higher in SERP.
5. Include ‘Alt’ tags in Images
When adding any image in your website, make sure to utilize the ‘alt’ tag along with it! This tag is used to provide alternate information for the search engines. This is because search engines cannot interpret images, they need alternate information to read in place of them. If your alt tag includes appropriate keywords, without overdoing it, then it can help in greatly optimizing your image.
6. Optimize Website for Voice Search
As the world becomes more technologically advanced, your website needs to keep up with the latest technologies. With the introduction of AI and voice search technology, Google loves a website which is optimized for voice search. It just shows that you are flexible and will be available for people who want to search you through voice searching and you can get a higher search rank.
7. Quality Content Over Quantity of Content
The best SEO tip to consider for your website is: increasing the quality of your content. You should ensure that the keywords you are using match the content you are providing. The keywords and content should also be relevant to your website’s landing page and meta description.
All these factors are taken into account when evaluating the quality of your website content. If all the information like keywords, landing page, meta description etc., is relevant and correlated, Google will deem your content as trustable and reliable.
8. Mobile-First Indexing
Due to the increase in the number of mobile phone users, Google has started taking the efficiency of websites to run on a lot more seriously! This is why they have started ranking and indexing websites on the basis of their mobile versions!
Therefore, it is very important for all websites to be mobile-friendly and responsive. However, this does not mean that the websites are ranked only according to their mobile versions! Desktop versions are still taken into consideration while indexing the website.
These were some of the SEO tips you should consider for your website to gain a winning edge over your competitors. These tips will help you increase the organic traffic to your website which in turn converts them to business.